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Four Hot-Right-Now, Toned-Down Trends You’ll Want to Try

Trying to keep up with the latest trends in makeup and beauty? Between runways, red carpets, and magazine layouts, there’s a lot to keep track of. We did the leg work for you and here are the trends you want to know: Toned-down looks are making their mark. That’s right: lighter, softer, [...]

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Make Intelligent Beauty Your Own: Mix & Match Color Palette

Beauty is personal. There is no one-size-fits-all color palette. The right hues are the ones that speak to you. You don’t need a pre-selected combination of colors chosen by someone else. You do need your favorite shades in one easy compact. We get it. That’s why we created our Eco Paperback [...]

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#NaturalBeauty is…

The idea of “beauty” is often diluted by fantasy-fueled, retouched images of models who may smoke, behave dysfunctionally, and wear fur or harm animals. The reality behind a seemingly beautiful face could be an unbeautiful life. Worse, those photos can cause a nagging doubt in consumers’ hearts. Am I good enough? [...]

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Get the “Not Tour” look. It’s a no make-up thing!

Warm sunny days are perfect for a look that says, “I just woke up gorgeous.” There’s no need for contouring or clearly ‘made up’ faces. You want something that looks dewy fresh and natural. If that sounds about right, let’s talk about “Not touring,” the anti-contour look that’s all about subtle highlights and sheer skin. [...]

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Contour This: The No Make Up Way to Wear Your Blush

A few well-placed sweeps of your brush with the right pink-hued powder will highlight the curves and angles of your face without a litany of products and brushes traditional contouring demands. Grab your favorite shade of FlowerColor Blush and try the newest, freshest way to contour your face! You can create four [...]

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Sexy, Smoky Eyes with a Twist

If there's one look that implies sophistication, it is the sexy, smoldering eye. Maybe you've already perfected this modern classic, or maybe you need a few tips to master it. Either way, we bet you're going to love the quick and simple twists we've got up our cruelty-free sleeves to take simple smoke all the [...]

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6 Sweet Autumn Trends with a Natural Twist

Cool crisp air. Pumpkin spice everything. Apple cinnamon smells wafting everywhere you go. The crunch of colored leaves under your feet. Are you feeling giddy over fall yet? We are and that's why we're ready to help you amp up your autumn look by putting fall makeup trends to work! We've pulled together a list [...]

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Pucker-up Buttercup: 5 Lips Trends to Update Your Look

Sometimes an Intelligent Beauty just wants to shake things up. If you're feeling that your look is the same old and you're ready to try something new, we've got some natural beauty ideas for you. Listen up Lovey, lipstick is one of the easiest ways to update your look from "I haven't [...]

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Ingredient Meet and Greet: Lycopene

There’s an entire world of plant-based ingredients waiting to help you better your beauty and Ecco Bella is devoted to using them to create powerful, organic, natural products. The individual nutraceuticals that make up the VitaminCells packed in our natural skin care products, are each active natural ingredients that have undergone various clinical trials [...]

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Trend Alert: Getting Red Eye Shadow Right

Listen up, Intelligent Beauties. Some rules are just made to be broken. For example, let's talk about red eye shadow. We know: It probably goes against everything you were taught about wearing make-up. Time to cast that rule aside. Our natural beauty Gurus have some beauty tips below, and you're going to [...]

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