• imagePlant Based
  • imageVegan
  • imageCruelty-Free
  • imageGluten-Free
  • imageOrganic Ingredients
  • imageNon-GMO

FlowerColor Natural Mascara

(126 reviews) Write a Review
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No worries about irritating ingredients.

We use natural clay and iron oxides that won’t irritate sensitive eyes. It’s water-resistant, but not waterproof, at days end, it is a cinch to remove.

Longer, fuller lashes.

It wraps around lashes lengthening and volumizing beautifully. Natural waxes keep moisture away from the mascara so your look stays fresh, longer.

Have mirror will travel.

Need a touch up on the go? Our built-in mirror keeps your look going anytime, anywhere. Vegan, gluten-free, fragrance-free & paraben-free.

Live the wonder of plant-based beauty.

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Flower Cutins

The same delicate coating that protects flowers will do the same for your beauty. It keeps moisture in, pollution out, so your look stays fresh, longer.

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Natural Clay

Once reserved for the royalty of ancient Egypt, natural clay helps thicken lashes naturally.

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Carnauba Wax

Provides a smooth application and glossy finish. From palm leaves, it helps to keep mascara pliable during application.

Ingredients: Water (aqua), acrylates/ethylhexyl acrylate copolymer, helianthus annuus (sunflower) seed wax, iron oxides, butyrospermum parkii (shea) butter, dimer dilinoleyl dimer dilinoleate, glycerin, polyglyceryl-10 myristate, copernicia cerifera (carnauba) wax, zea mays (corn) starch, mica, cetyl alcohol, myristoyl pentapeptide-17, sodium acrylate/sodium acryloyldimethyl taurate copolymer, laureth-21, xanthan gum, sodium phytate, ethylhexylglycerin, caprylyl glycol, isohexadecane, aminomethyl propanol, polysorbate 80, tocopherol, 1,2-hexanediol, phenoxyethanol, benzoic acid, sodium benzoate.

Net Weight: .38 oz/11 g.

Vegan Liftz Approved


“Love it! A great mascara, does not irritate my eyes. Goes on smooth without clumping.”

- Julie R.

“I have very sensitive eyes. FlowerColor Mascara has been the best, I don’t even feel it on. I love it! I will always buy this product.”

- Helen H.

“I love the mascara because it doesn't burn my eyes and the ingredients are pure. The brush really separates the lashes and I don't get raccoon eyes.”

- Paula D.

126 Reviews Hide Reviews Show Reviews

  • 4

    Posted by Teresa Hinkle on 20th Mar 2023

    Goes on smooth, is not gooey or clumpy.

  • 5

    Posted by Marie on 14th Dec 2022

    Excellent mascara. Goes on smoothly, no clumps. Stays on throughout the day.

  • 5
    Thanks for the great makeup.

    Posted by Miriam L on 12th Dec 2022

    I do love Ecco Bella makeup! I do find that the mascara is the only mascara I can wear and I also love the pencil eyeliners. Thanks for the great makeup.

  • 5
    Brown Mascara

    Posted by Kathryn Woeppel on 11th Oct 2022

    Just love it! First mascara that does not come off under my eyes! Natural looking! I think I could wear the black also knowing that this mascara stays on. Wonderful product. Does not irritate my eyes also.

  • 5
    Flowercover Natural Mascara

    Posted by Irene on 12th Aug 2022

    Love how it goes on, no clumps and evenly. Just enough!

  • 5
    Only been able to use the mascara w/no reaction.

    Posted by Denise C. on 31st May 2022

    Been a customer for many years. Only been able to use the mascara w/no reaction.

  • 5
    Having a conversation with a genuinely kind person makes all the difference

    Posted by Kathleen on 29th Apr 2022

    You were very understanding on the phone, and these days having a conversation with a genuinely kind person makes all the difference.

  • 5

    Posted by Barbara Brown on 20th Mar 2022

    A true brown mascara! (Unlike the usual offering of brown-black from other brands.) Easily applied. Lashes separate beautifully and without clumping. Dries fairly quickly. Is not waterproof but stays put untill I double cleanse in the PM. Does not extend the length of my lashes to any significant degree, nor does it thicken my lashes noticeably. However, for a no make-up look, this is perfect! Extra note of importance: this brand is clean and cruelty-free!

  • 5
    ECCO BELLA mascara

    Posted by Maryam on 6th Feb 2022

    I've been using this mascara for years and really like it. it looks good and given that I have sensitive eyes, this mascara does not irritate them at all.

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"Giving you the purest, healthiest beauty products starts with compassion for all living beings. Just ask my buddy, Comet!"

Sally Malanga, Founder