• imagePlant Based
  • imageVegan
  • imageCruelty-Free
  • imageGluten-Free
  • imageOrganic Ingredients
  • imageNon-GMO

FlowerColor Natural Mascara

(115 reviews) Write a Review
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No worries about irritating ingredients.

We use natural clay and iron oxides that won’t irritate sensitive eyes. It’s water-resistant, but not waterproof, at days end, it is a cinch to remove.

Longer, fuller lashes.

It wraps around lashes lengthening and volumizing beautifully. Natural waxes keep moisture away from the mascara so your look stays fresh, longer.

Have mirror will travel.

Need a touch up on the go? Our built-in mirror keeps your look going anytime, anywhere. Vegan, gluten-free, fragrance-free & paraben-free.

Live the wonder of plant-based beauty.

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Flower Cutins

The same delicate coating that protects flowers will do the same for your beauty. It keeps moisture in, pollution out, so your look stays fresh, longer.

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Natural Clay

Once reserved for the royalty of ancient Egypt, natural clay helps thicken lashes naturally.

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Carnauba Wax

Provides a smooth application and glossy finish. From palm leaves, it helps to keep mascara pliable during application.

Ingredients: Purified water, carnauba wax, palmitic acid (from palm oil), clay, phenoxyethanol and iron oxides.

Net Weight: .38 oz/11 g.

Vegan Liftz Approved


“Love it! A great mascara, does not irritate my eyes. Goes on smooth without clumping.”

- Julie R.

“I have very sensitive eyes. FlowerColor Mascara has been the best, I don’t even feel it on. I love it! I will always buy this product.”

- Helen H.

“I love the mascara because it doesn't burn my eyes and the ingredients are pure. The brush really separates the lashes and I don't get raccoon eyes.”

- Paula D.

115 Reviews Hide Reviews Show Reviews

  • 5
    Perfect color that makes me feel good

    Posted by Unknown on 27th Apr 2019

    This mascara was recommended to me by a doctor of naturopathy. She feels that it's composition is much safer for health-conscious people. I love the way it goes on, the fact that Ecco Bella has a color for "me" (soft brown), and that it does not expose my eyes to harmful chemicals. I've been buying it for years and will only buy from them.

  • 4
    Really like this mascara!

    Posted by Unknown on 16th Feb 2019

    Still experimenting with it but so far i really like it.

  • 5

    Posted by Mary Reilly on 21st Jan 2019

    I buy 4 at a time - don't want to ever run out. Smooth and easy to apply, nice consistency (doesn't clump). I'm a natural blonde, so the brown is a perfect color for me.

  • 5
    Incredible mascara

    Posted by holly_fortier@yahoo.com on 18th Nov 2018

    Best mascara! Never clumps and it actually seems as though my eyelashes have become thicker.

  • 5
    Best Mascara i've erer used

    Posted by Renee King Sonnen on 14th Oct 2018

    EB Mascara is the perfect choice for my eyes - my eyes love this product, and it never smears or smudges yet comes off when i want it off. Knowing that its cruelty free is the icing on the vegan cake!

  • 5
    Great Mascara!!!

    Posted by mariyakolechyna@yahoo.com on 14th Sep 2018

    This is my favorite mascara! Ordering the 3rd time, previously used black and brown. I love it, easy to apply, easy to clean. I have no reactions of any kind, my lashes actually became STRONGER AND LONGER. I will be sticking with It!

  • 5
    Nice Brush

    Posted by Jessica McKinney on 4th Aug 2018

    I am so glad I ordered this product. I wore this for a ballroom showcase--no eye irritation and nice brush!

  • 5
    My HG mascara!!!

    Posted by Raylynne Balogh on 3rd Mar 2018

    I have been trying to find a clean mascara that actually performs well and I found it!! Such clean ingredients and it lasts all day with no smudging!! I love it and I will repurchase over and over again!!

  • 5
    Lush Lashes!! <3

    Posted by Noelle Daville on 12th Feb 2018

    Ecco Bella's FlowerColor Mascara will keep your lashes looking lush and Beautiful!! I love this product!! No clumps on your lashes or harsh chemicals. Leaves your eyes looking bright,fresh and natural. Perfect!! Highly recommend giving their products a try!!! You will Love Them!! :) <3

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"Giving you the purest, healthiest beauty products starts with compassion for all living beings. Just ask my buddy, Comet!"

Sally Malanga, Founder