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FlowerColor Natural Mascara

(126 reviews) Write a Review
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No worries about irritating ingredients.

We use natural clay and iron oxides that won’t irritate sensitive eyes. It’s water-resistant, but not waterproof, at days end, it is a cinch to remove.

Longer, fuller lashes.

It wraps around lashes lengthening and volumizing beautifully. Natural waxes keep moisture away from the mascara so your look stays fresh, longer.

Have mirror will travel.

Need a touch up on the go? Our built-in mirror keeps your look going anytime, anywhere. Vegan, gluten-free, fragrance-free & paraben-free.

Live the wonder of plant-based beauty.

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Flower Cutins

The same delicate coating that protects flowers will do the same for your beauty. It keeps moisture in, pollution out, so your look stays fresh, longer.

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Natural Clay

Once reserved for the royalty of ancient Egypt, natural clay helps thicken lashes naturally.

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Carnauba Wax

Provides a smooth application and glossy finish. From palm leaves, it helps to keep mascara pliable during application.

Ingredients: Water (aqua), acrylates/ethylhexyl acrylate copolymer, helianthus annuus (sunflower) seed wax, iron oxides, butyrospermum parkii (shea) butter, dimer dilinoleyl dimer dilinoleate, glycerin, polyglyceryl-10 myristate, copernicia cerifera (carnauba) wax, zea mays (corn) starch, mica, cetyl alcohol, myristoyl pentapeptide-17, sodium acrylate/sodium acryloyldimethyl taurate copolymer, laureth-21, xanthan gum, sodium phytate, ethylhexylglycerin, caprylyl glycol, isohexadecane, aminomethyl propanol, polysorbate 80, tocopherol, 1,2-hexanediol, phenoxyethanol, benzoic acid, sodium benzoate.

Net Weight: .38 oz/11 g.

Vegan Liftz Approved


“Love it! A great mascara, does not irritate my eyes. Goes on smooth without clumping.”

- Julie R.

“I have very sensitive eyes. FlowerColor Mascara has been the best, I don’t even feel it on. I love it! I will always buy this product.”

- Helen H.

“I love the mascara because it doesn't burn my eyes and the ingredients are pure. The brush really separates the lashes and I don't get raccoon eyes.”

- Paula D.

126 Reviews Hide Reviews Show Reviews

  • 5
    Flower color natural mascara

    Posted by Karin Johnson Lucero on 23rd Dec 2021

    Great product! Separates as it goes on, delivering just the right amount without clumping.

  • 4

    Posted by Angela on 18th Dec 2021

    I like the color and the wand you apply it with. It doesn't build well is my only complaint.

  • 5
    Ecco Bella Flower Color Black Mascara

    Posted by Naomi Beauty Engaged on 21st Apr 2021

    As a makeup artist and esthetician, my preference is to use natural makeup on clients. I favor using Ecco Bella's natural mascara. The feathery look is great for daytime and at night, layering several times for a more sultry look. Natural products compliment the sunny beach atmosphere and natural surroundings of Southern California. Thank you Ecco Bella:)

  • 5
    FlowerColor Natural Mascara Brown

    Posted by Marsha on 16th Mar 2021

    My first time using this mascara. I like it very much, although I might also want to try the black. The plastic wrap around the product is terrible.

  • 5
    Best mascara

    Posted by Diane on 16th Feb 2021

    Hi,I have been useing this mascara for about 3,or4 years now.its the only mascara that doesnt irritate my eyes,does not make my eyes itch,burn tear.an does not have alot of ingredients in it,I love this mascara,for me,it works,thankyou,ecco bella,

  • 5
    Much better than my previous "Gluten free"

    Posted by Unknown on 2nd Feb 2021

    I like it.It stays on well and doesn't seem to cause "Racoon eyes" I especially like that Tip of brush does not come out of bottle with a big clump of mascara on it.Then that needs to be blotted away befor one can safely use it.Every time!

  • 5
    FlowerColor Natural Mascara

    Posted by Unknown on 25th Jan 2021

    This mascara goes on the lashes really light and smooth. Feels very natural - doesn't clump like some mascaras do. Plan to order it again at some point.

  • 5
    Smooth Application, no clumping

    Posted by Unknown on 25th Oct 2020

    I really love this mascara. First I ordered because its clean beauty. Second, because its offered in the color brown. So refreshing. Not everyone wants to look like a rocker from the 80s. My eyes do not burn after applying. There is zero clumping - coming out of the tube or when applying to your lashes. So incredibly awesome! My eyes do not water after applying. There is no awful chemical smell. I am looking for simple. That's what this is. Super easy to remove. If you are looking for thick, crusted over, false looking lashes, over done, mile long lashes - this mascara is not for you.

  • 5
    Best Mascara

    Posted by Cheryl P on 27th Sep 2020

    I have very sensitive eyes. This mascara has been the best.mi haven’t even felt it on. I will always buy this product.m

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"Giving you the purest, healthiest beauty products starts with compassion for all living beings. Just ask my buddy, Comet!"

Sally Malanga, Founder