Hello from the Snow Family,
I received an email from a marketing coach named Chris Brogan. I open every 4th email or so that he sends. I never met him and don’t remember how I signed up. I can see he is trying hard to build his on-line reputation and I respect that. Being an iconoclast myself, his comments below made me pause.
“You know we do things differently here. One way is that we don’t do resolutions. Why? Because those get broken about as fast as you try to write them. Instead, we do “three words.”
Pick 3 words that have a lot of meaning and that you can use as guideposts for things you want to do in 2011. For example, my 2010 words were: Ecosystems, Owners, Kings.
My first time with picking 3 words, I did “Ask, Do, Share,” and it was in 2006 and it was one of my best years yet. Until 2007 kicked its butt, and then 2008, then 2009, and now 2010. Why? Because every year, those three words help me keep a focus that resolutions do not.”
I liked Chris’s idea so I picked three words for 2011. They are Balance, Profits, Connectivity.
I chose balance, because my desire to help people, animals and planet, is bigger than the days and hours available to fulfill that desire. So I will fight the fight and give myself permission for a reward and the comfort of breaks to refresh my spirit. These include going to eat a great vegan meal, tickets to a show, or visiting the beautiful places in the world (always while respecting animals and the planet, that never stops!)
I chose profits because Ecco Bella, founded as an activist beauty company, relies on profits as it’s life source. Profits in compassionate hands create alot of good! With those profits we seek out incredible ingredients and create amazing products for our customers, while giving back to the planet. That philosophy goes both ways. I am generous towards all and always make sure that anyone who does business with Ecco Bella is making a fair profit, too.
I chose connectivity because as a buddhist I know that you and I are connected to each other and in turn connected to all living and non-living beings. So this year I going to stay aware that I am never going it alone! I will continue to make time to show up for others and be open to all connections in all directions including from non-profits to other green businesses and other green people who contact me.
How about you? Seems easy enough to pick them, so what are the three words that will guide you in 2011?