We reclaim the concept of beauty from the profit-driven interests who dilute the ideal. Their marketing messages projected at us day after day are fantasies in which photo-retouched models who may smoke, act dysfunctional, wear fur or harm animals portray a beautiful face but an unbeautiful life.
Yet, those photos cause a nagging doubt in consumer's hearts. Am I good enough? Is my life as beautiful as the one in the photo?
In contrast, at Ecco Bella we honor all those who are truly beautiful-our customers, they are the most creative, talented, compassionate people on the planet! We love and respect them!