At Ecco Bella, we are inspired by compassion for all living beings to create products that beautify and protect our customers and the planet. From VitaminCells enriched Skin Care to FlowerColor Makeup infused with flower wax, we guarantee all our products with truth, beauty and 100% satisfaction.
Where Science is in Awe of Nature
Since 1992, we have been dedicated to respectful science. We research and maintain the highest standards when it comes to cruelty-free, all natural beauty product development.
The industry is saturated with product lines that make false claims and take short cuts. When we set out to develop products, they are made ethically, authentically, are safe and offer superior performance.
Each specific key active natural ingredient in our products have undergone various clinical trials and studies to validate their benefits in formulas that honor the most sensitive of Intelligent Beauties who are devoted to this brand.
“At Ecco Bella, we invent hard to find beauty products where we break all the rules.”
Gratitude is a number one emotion at EB.
Inspired by the philosophy of Eliot Cowan the author of Plant, Spirit, Medicine, we are humbled by and grateful for the contributions of the plant world to our products; our clothing, our homes and our food.
What were the managers thinking at Johnson and Johnson, Estee Lauder, Unilever, Procter & Gamble and other beauty companies, when they put millions of tiny plastic beads into body washes, where they disappeared into our waterways? Look for the words polyethylene and bio-polyethylene in the ingredients and run. Sustainability and protecting the planet for our children and animals is our goal. At EB we continually ask all suppliers to develop biodegradable packaging for us.
Compassion For All Living Beings
While animal testing is becoming rare in the beauty industry, many beauty companies still use slaughterhouse byproducts like collagen, elastin, stearic acid and tallow in their products. Ecco Bella was founded out of protest to the use of animals; showing compassion and respect for all living beings on the planet is our reason for existence. All EB products are guaranteed cruelty-free.
Meet Sally Malanga. EB CEO & Founder
Founded in 1992 by social entrepreneur Sally Malanga, Ecco Bella is a pioneer in natural and organic beauty products. Sally began Ecco Bella, a name that means "Behold Beautiful!" to celebrate the beauty of her customers, because of her disgust with the use of animals for product testing, and with respect for the wonder of nature.
To that end, Sally realized there was a world of plant-based ingredients including powerful nutraceuticals from ethical suppliers. “Every small purchase we each make about what to use on our bodies or what to eat, affects not only us, but the entire planet.”
"Beauty marketing must be redirected from the banal, the false, the promoters and the insecure."
Sally is a board member.
Friends of Animals is an international animal advocacy non-profit whose courageous actions far exceeds its footprint. Established in New York City in 1957, it began the world’s first low-cost spay neuter program for dogs and cats. From there it expanded becoming a voice, a lobbyist and a legal team for the rights of animals in all realms whether in the sea, of the forest, on the farm or right in our homes. Friends of Animals is a great organization to join.
The Business of Responsibility
Sally is a member of the New Jersey ASBC Steering Committee. Businesses who make ethical choices that include animals, people and planet build the most prosperous society.
Every month we plant trees through American Forests.