What’s hidden in your lipstick might make you see red!

The recent news showed that some major cosmetic companies seem to feel that lead is an acceptable ingredient for their lipsticks. In fact, the FDA found that the level of lead in many well-known brands had increased since previous tests, with the worst levels being found in Maybelline, L’Oreal, NARS and Cover Girl. Equally disturbing is the fact that cosmetic companies do not have to list lead on their ingredient labels, as it is considered a by-product of the manufacturing process. Face it with so much pollution in the world, they may not be able to get rid of the heavy metals so easily. The FDA’s legal authority over cosmetics differs from other products regulated by the agency. Cosmetic products and ingredients are not subject to FDA pre-market approval authority, with the exception of color additives. So, lead is truly the beauty industry’s “dirty little secret”!

In the wake of recent scandals involving toxins in beauty products, including lead in lipstick, the House Energy and Commerce Committee called the first Congressional hearing on cosmetics safety in more than 30 years, which was held on March 27th.
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Surely, you know that lead is an environmental toxin we should avoid— remember the outcry over lead in paint, gasoline and imported toys? Lead exposure is more critical with products we apply directly to our skin. As the Campaign for Safe Cosmetics stated, “Lead builds up in the body over time and lead-containing lipstick applied several times a day, every day, can add up to significant exposure levels.” Such accumulation of harmful metals can affect brain function and cause chronic diseases.

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Ecco Bella natural beauty customers know they don’t need to worry about our products. Not only do we test for lead, but also for cadmium and mercury. In a test conducted by EMSL Analytical of both Ecco Bella Lipstick and Eyeshadow, the results showed lead <0.08ppm, cadmium <0.90ppm and mercury <0.05ppm. All less than 0.1ppm which is what the FDA allows for candy.

Ecco Bella FlowerColor Lipstick is a simple formula of vegetable waxes, oils and mineral pigments that are free of gluten, FD&C dyes, preservatives and fragrance. Our FlowerColor lipsticks also moisturize without flaking or chapping. They go on creamy and won’t feather. What would you expect from a lipstick that thinks it’s a lip balm? Ecco Bella products are a pure pleasure!

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So, while some cosmetic companies seem okay with unacceptable levels of ingredients usually found in batteries and radiation shields, you can kiss those nasty toxins goodbye! Ecco Bella aspires to a much higher standard, that of Mother Nature. And, Mother Nature knows best! After all, she is the original Intelligent Beauty!

Gorgeous and Green for the Holidays

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describe the image                        Annabella Asvik

Our kindred spirit Annabella Asvik—environmentalist, vegan, TV producer and fashion model—set out to prove you can look beautiful with natural makeup products that work their magic without petrochemicals—and without any testing on animals. She invited us to a session where she teamed up with Ecco Bella consultant Tara Capriglione and fashion photographer Akos Simon to recreate classic looks, using nothing but Ecco Bella Products.

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Just in time for holiday parties, you can share in the results, as we go behind the scenes for a professional fashion shoot.

You can watch Annabella and Tara on video as they take you step-by-step through the process. First watch here as Annabella explains her reasons for using organic and vegan cosmetics. (One of the most interesting things I learned was that natural makeup is able to be used in places on the face that would be impossible with mainstream products.)

Click here to watch them create the Bright Berry Lips look:

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and click here to watch the Shimmery, Smoky Brown Look video.

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You can learn more about AnnaBella and her wonderful efforts on behalf of the planet at EthicalBella.com.

Enjoy this peek at the photo shoot, which proved you can be glamorous and green! Keep in mind, the final close-up’s of Annabella are the raw files from Akos—no retouching!

Thanks to Annabella, Tara and Akos for sharing their work.

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    Annabella and Tara begin with make-up as photographer Akos Simon sets up lights and camera.

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    Tara choosing from her array of Ecco Bella FlowerColor natural cosmetics.

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    Annabella adds a touch of her own.

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Annabella lets Tara know how much she loves Tara’s results.

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Akos gives direction to Tara as she touches up Annabella’s hair.

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Looking over the photographer’s shoulder…

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Annabella likes what she sees!

Would you like to give these colors a try? Annabella prepared handy printable guides for you– Bright Berry Lips look and the Shimmery, Smoky, Brown look.  We’ve made you a special price for both kits!

We’re here to help! You can sign up for your own personal beauty consultation with the Natural Beauty Gurus.

Best Holiday wishes, from your intrepid reporter,

Michael Jay, Campaigns Director here at Ecco Bella.

Final close-up photos of Annabella by Akos Simon. Behind-the-scenes shots by Michael Jay.