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Beauty is in the eye of the beholder, but only if you’re stuck on the archaic idea that physical appearance has something to do with it. It isn’t the color of your eyes, the width of your waist, or the prominence of your cheekbone that dictates whether or not you’re a natural beauty. It’s time [...]

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From the runway and red carpet to the city streets, one thing is clear when it comes to makeup, the 90’s matte finish is so yesterday. A dewy, fresh complexion is where it’s at today. A bit of glow in will make others wonder what’s so great about you! Here is how [...]

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Hi, gorgeous. When was the last time you shook things up and tried a different makeup look? We all have our go-to look. We all fall into the comfortable routine of grabbing the same palette of organic makeup for what's become our own signature look. Step away from the tried and true and take a cosmetic [...]

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There’s more to being beautiful than selecting the right lipstick shade. True beauty requires compassion for all living beings. Even the most epic lipstick shade falls short if it’s not cruelty-free. These products and their ingredients should not be tested on animals. We get it. You want to know that what [...]

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Beauty doesn’t happen in a vacuum. Every decision, including what cosmetics we use, creates a ripple effect on our bodies, our planet and all living beings. We all want to be the ones in on true beauty because it is pure, regenerative, and sustainable. As an Intelligent Beauty, you reach for organic makeup because it’s good [...]

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We’ve all been there. The alarm didn’t go off. Or it did, and you smacked the snooze bar. Three times. Well, now you’re up, but you’re far from bright-eyed and bushy tailed. And you’re running late. You’re going to have to toss the hair up, splash some water on your face and [...]

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The weather can be unkind to your skin. From the cold blustering winds to the hot sun , your skin can take a beating. We've got a beauty secret for you. Two words. Jojoba oil. Jojoba oil is the closest thing to liquid gold that we have found. It is actually a plant wax extracted [...]

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There's plenty to love about cooler, drier weather—the abundance of fruit pies and delicious hot cider, just to name two; but hey, there's something else about cooler, drier weather that we need to look out for. It's the way cool, dry air makes our skin look and feel. The dry heat running [...]

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There's more to beauty than a smear of color on the cheeks and a well-coiffed head of hair. True beauty is revealed without causing harm to the planet or animals. True beauties like you seek out products that contain only natural and organic ingredients derived from plants and minerals. You avoid products that rely on [...]

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Look Out! Ingredients You Must Avoid In Your MakeupWe need to talk. There’s stuff lurking in your makeup bag that has got to go, and we’re not exaggerating when we say your health (and the health of other living beings) depends on it! Grab your beauty stash and a trash can and we will go over [...]

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