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From the Elizabethan-aged lead-based “Mask of Youth” to corsets and a slew of weirdness in between, women have turned to some odd, and often times dangerous things in the name of beauty. Some trends, however, move beyond ‘odd’ and land firmly in the realm of outrageous and cruel. For example, in Singapore a new line of drinkable cosmetic products [...]

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The skin around your eyes is more delicate and prone to dryness than anywhere else on your body. As such, it’s also more prone to telegraph fatigue and signs of aging. Fine lines, wrinkles, puffiness, and dark circles are communicating a message, even if you’re not verbalizing it. What’s a tired, [...]

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“It costs too much to buy all natural make-up products,” some  consumers say. “I’d love to buy only organic and cruelty-free, but I don’t know where to start!” say others. We’ve heard you, and we’re here to say that there’s an easy solution. Let us show you how to get creative with [...]

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“The eyes are one of the most powerful tools a woman can have. With one look, she can relay the most intimate message. After the connection is made, words cease to exist.” ― Jennifer Salaiz My, what beautiful eyes you have! With just one look, you can melt or wither a person. Those peepers can convey [...]

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Beauty is in the eye of the beholder, but only if you’re stuck on the archaic idea that physical appearance has something to do with it. It isn’t the color of your eyes, the width of your waist, or the prominence of your cheekbone that dictates whether or not you’re a natural beauty. It’s time [...]

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From the runway and red carpet to the city streets, one thing is clear when it comes to makeup, the 90’s matte finish is so yesterday. A dewy, fresh complexion is where it’s at today. A bit of glow in will make others wonder what’s so great about you! Here is how [...]

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Hi, gorgeous. When was the last time you shook things up and tried a different makeup look? We all have our go-to look. We all fall into the comfortable routine of grabbing the same palette of organic makeup for what's become our own signature look. Step away from the tried and true and take a cosmetic [...]

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There’s more to being beautiful than selecting the right lipstick shade. True beauty requires compassion for all living beings. Even the most epic lipstick shade falls short if it’s not cruelty-free. These products and their ingredients should not be tested on animals. We get it. You want to know that what [...]

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Beauty doesn’t happen in a vacuum. Every decision, including what cosmetics we use, creates a ripple effect on our bodies, our planet and all living beings. We all want to be the ones in on true beauty because it is pure, regenerative, and sustainable. As an Intelligent Beauty, you reach for organic makeup because it’s good [...]

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The weather can be unkind to your skin. From the cold blustering winds to the hot sun , your skin can take a beating. We've got a beauty secret for you. Two words. Jojoba oil. Jojoba oil is the closest thing to liquid gold that we have found. It is actually a plant wax extracted from [...]

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